Abstarct: The construction industry is one of the most vital and dynamic sectors in any economy, playing a significant role in the growth and development of infrastructure, housing, and meeting the increasing demands of society. Given the rising demand and diversity of products, one of the key challenges in this industry is the timely and efficient procurement of the required equipment and materials for construction projects. This issue, especially under complex conditions and rapid market changes, requires intelligent and strategic management capable of efficiently managing suppliers, prices, and inventories. This study aims to identify and prioritize the categories of construction industry products for supply in construction equipment hypermarkets. The research method is descxriptive and survey-baxsed, and data were collected through a questionnaire. From the perspective of purpose, the research is applied in nature. Initially, key criteria were identified and screened using the Fuzzy Delphi method. Then, to assign weights to these criteria, the SWARA technique was employed. In the next stage, to classify and prioritize the product groups, the Kraljic Portfolio Matrix model was used. The product groups were categorized into six groups: kitchen, firefighting, tools and instruments, interior decoration and ornaments, basic materials, and facade and landscaping. The findings indicated that the criteria of price fluctuations and inflation and profit margin had the highest weights among the evaluation criteria. baxsed on the obtained scores, the Kraljic matrix was drawn. Consequently, the products were positioned into four main categories — strategic, bottleneck, leverage, and non-critical. This classification can effectively contribute to optimizing procurement and supply strategies in the construction industry. Practical suggestions were provided to improve the procurement and supply processes in this sector, and several limitations were noted, including the need for further research on customer demand analysis and a more detailed investigation of market needs.